The brief for this campaign event was to create an event for RyanAir who are perceived as having a bad image.
The event On the Up is a carnival to help the local community come together and have an opportunity to turn around their lives by getting industry help at the event from the airline.
This brief consisted of researching the organisation image problem, concept of the event and brand and rollout of the event flyers, flags and website.
The brief was to rebrand an organisation that has a bad image problem. The organisation chosen was RyanAir, the european airline carrier.
The event On the Up is a carnival to help the local community come together and have an opportunity to turn around their lives by getting industry help at the event from the airline.
The roll out consisted of the event concept, brand and rollout of event flyers, flags and website.